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Start A Business

Start a business, change the world

Course description

Have you ever thought about starting a business and becoming your own boss? It’s not such a crazy idea – and you’re not alone!

Every successful business starts with an idea. Whether your goal is to build a better mousetrap or introduce the next great innovation, a business structure serves as both the launch pad and home base for your idea to take root and grow.

This course explains how to take a product or service from idea to reality. You’ll discover why a business should exist as its own legal entity and explore the different types of partnerships and corporations to choose the best setup for your needs. You’ll learn how to set up a budget and manage cash flow and tax payments for your new business.

You’ll see how to set up a marketing campaign to leverage the power of social media to build your brand. We’ll end with an overview of some best practices for human resources so that you can set up legally compliant policies to attract and retain the best talent possible. When you complete the course, you’ll know how to set up your business and get to work!

Learning objectives

After completing this course, you will be able to:

  • List the pros and cons of the most common types of business structures.
  • Identify your target market and ideal customer.
  • Find small business resources within your community and online to advise and mentor you in setting up your business.
  • Accurately estimate the costs, cashflow, burn rate, and net margins for your new business.
  • Choose the best software to manage  your business finances  and create monthly, quarterly, and annual financial statements.
  • Set sales goals and create a marketing plan to achieve your goals.
  • Utilize social media apps to build your brand and create a following.
  • Become familiar with local and national laws governing human resources to develop appropriate policies to attract, hire, and retain talent.
  • Design a benefits package and pay structure that is competitive with other employers in your local area.
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Hakop Kupalyan, Social Media Manager

Hometown: North Hollywood, CA
Favorite asset class: Real Estate
Education background: B.S. Marketing
Professional background: E-commerce and Marketing


Favorite quote:
“Stopping advertising to save money is like stopping your watch to save time.”
Henry Ford

Bojan Todorovic, Video Production Manager

Hometown: Nis, Serbia
Favorite asset class: Business
Education background: Science school Bora Stankovic
Professional background: TV production


Favorite quote:
“Opportunities don’t happen, you create them”
Chris Grosser

Edward Smith, Social Media Analyst

Hometown: Boston
Favorite asset class: Securities
Education background: B.S. Operations Management
Professional background: Sales and Marketing


Favorite quote:
“You do not find the happy life, you make it.”
Camilla Eyring Kimball

Spencer Park, Video Production Manager

Hometown: Bothell, WA
Favorite asset class: Business
Education background: Bachelor’s in Communications and Anthropology
Professional background: Event/Digital Marketing

Cassian pic
Favorite quote: “Be the change that you wish to see in the world.” Gandhi

Betty Soto, UX/UI Designer

Hometown: Beaumont, CA
Favorite asset class: Real Estate
Education background: West Coast Ultrasound Institute Associate of Science in Cardiovascular Sonography, Current student at Colorado Technical University majoring in Business Administration with a concentration in Digital Marketing.
Professional background: Cardiology Technician


Favorite quote:
“Normality is a paved road: It’s comfortable to walk, but no flowers grow on it.”
Vincent van Gogh

Rahul Kulkarni, Asst. COO

Rahul Kulkarni serves as the Assistant Chief Operating Officer for RINO INVEST. In 1999 he earned a Bachelors degree in Mechanical Engineering before receiving his Masters in Business Administration with a concentration in Marketing from the University of Pune. In his spare time he enjoys bird watching and spending time with his wife and son.

Favorite quote:
“I don’t believe in taking right decisions. I take decisions and make them right!”
Sir Ratan Tata

Diego Castiblanco, Web Admin

Diego Castiblanco works as the Web Developer of RINO INVEST, He got his degree in Computer Science from The Universidad Distrital Francisco José de Caldas in 2017, he worked as a full-time Web Developer in UpWork which is one of the best freelancing platforms, he got the Top Rated Plus tag due to his dedication and professionalism serving clients from start-ups to big companies.

Favorite quote:
“It’s not what happens to you, but how you react to it that matters.”

Barbara Babcock, Curriculum Designer

Barbara Babcock is a Learning and Development Consultant and Financial Educator. Her passion is creating technology-rich learning solutions for Fortune 500 clients in the finance, technology, and engineering industries. She holds a Masters Degree in Educational Technology Leadership from The George Washington University and an undergraduate degree in Economics from the University of Dallas. She is also an emerging professional photographer whose work has been shown in various locations in Austin and Santa Fe.

Favorite quote:
“Experience is making mistakes and learning from them.”
Bill Ackman

Matt Pettit, CIO

Matt Pettit serves as the Chief Investment Officer of RINO INVEST. He is a 2015 Graduate of Wofford College with a degree in Accounting. He also serves his country as a Captain in the United States Army Reserve.

Favorite quote:
“Money is a terrible master but an excellent servant.”
P.T. Barnum